MONTHS-OLD MANIFESTO
In light of Evan Osnos’s link earlier today, I’m going to quickly post something to counter LEAP’s lame slowness in getting a website up and running. This is the editorial statement (call it a manifesto) I wrote back in late January, as we struggled to get our first issue together. It was later harmonized to about half this length (a story for another time) but here you go anyway. We are now one more all-nighter away from finishing LEAP 3, and I’m hard-pressed to believe that half a year has gone by since the snowy day when I sat down to write this.
We have been up all night, my editorial staff and I…you’ve heard that one before, right? Actually we haven’t. Our genesis was strategic and our quick formation contingent on the ready mobilization of corporate capital. We’ve got a parent company, an official publishing partner (and the censors that come with such), distribution channels, a room of new computers, a ratecard, revenue targets. Pretty standard stuff, really. What’s different is that this is a magazine about art in China, or rather art and China, that aims to do things ever so slightly differently from the dozens of art magazines which have emerged here in Beijing since auction fever began in 2006. And yes, it’s a print magazine, with a web presence, but with the bimonthly rhythms of paper. Sounds retro, but we’re no hipsters. Our company, remember, is called Modern Media, without a lick of irony.
So what makes us different? For starters, we don’t sell coverage. Sounds like the sort of thing you wouldn’t need to put in an opening statement, but that’s the context we’re up against, New York and London friends. Next, we take to our work with a basic understanding that serious criticism, serious journalism, assume sometimes incompatible registers in Chinese and English. Which is why we believe in editorial standards, a curatorial sensibility, and the very best translation, as translation is the only metaphor anyone should believe in anymore. We believe that the fundamental aesthetic quality of this time and place is its eclecticism, and our editorial choices reflect that: artist portfolios, woman-and-her-work profiles, rigorous reviews, panels re-rendered as cartoons, timely Chinese translations of key texts from Artforum, and a fashion shoot, unproblematically juxtaposed. Because our hang-ups are not quite yours.
Then: we’re not nationalist, mostly because we believe that “China” is more than a nation. We don’t particularly like the word “Asia,” mostly because we haven’t figured out where it is, and deep down we don’t believe there’s any more connection between what goes on in Tehran and Seoul or Ekaterinburg and Phnom Penh than between, say, Buenos Aires and Johannesburg, or for that matter, Cleveland and Hefei—which is to say, all and none. We do believe that China, owing to its distinct culture (yeah, yeah) and informational strictures (that just this week asserted their persistence), is its own context, and a Beijing-centered one at that. We have seen the cracks in the wall, we understand the skewing logic by which knowledge makes its way in and out, and that’s right where we intend to work.
We fantasize about Rauschenberg’s visit to China in 1985, and Warhol’s in 1982, and Gilbert and George’s in 1993, in dreams that jump from there right to the Ai Weiwei/Xu Bing basement apartment on East 7th where they shot Beijingers in New York in 1992. We’re not ardent patriots, and we’re certainly not detached Sinologists, but we believe that the moment has come for a magazine deeply of this place and this scene, presuming the sort of background knowledge that you won’t have unless you’re an insider, the better to create new and better insiders. We’re junkies for old exhibition announcements and interviews with avant-garde almost-beens. We are not looking to promote “Chinese contemporary art” (Oh! Those three words!); we just believe that enough people believe in them already (first it was foreigners, who are no longer necessary to the concept’s prolonged existence) that it’s time for a smart take on a special sphere. Ours are no rose-tinted glasses, although if you want a pair of those, we know a great place on the East Third Ring. We don’t deal, but we’re not so innocent or aloof to deny that everything here is transactional. We realize there are more interesting bars on four blocks of the Lower East Side than in all of Shanghai, but instead of claiming that this will all change in five years, we’re interested in why it never may.
We presume a readership like ourselves, which is to say, one that doesn’t necessarily exist in great numbers—the Dongbei lady with a Goldsmiths master’s and a non-object-based gallery, the Jonathan Spence Ph.D. who gave up teaching American undergraduates to interview Chinese tycoons, the art-school professor in Chongqing who wants to feel part of the action in the big city he visits a few times each year, the HON Circle curator who devours a thousand pages with every long-haul, and maybe most of all, the college student up in Haidian who speaks perfect English despite never having left the country and stumbles upon us at a Taiwanese café named after some director’s memoirs.
What’s in a name? In Chinese we’re called Yishujie, which just means “Artworld,” with all the implications of relationality and contextuality that Danto intended when he coined that phrase back in 1964. LEAP, which we like to write all in caps, is the Derridean supplement that completes the circle by standing just outside it—a four-letter word that evokes dialectical progress, hapless futurism, and historical tragedy, with the slightest hint of the country-specificity that is our original sin. Our magazine is structured with a top, a middle, and a bottom, each with its own team and style. That’s just the beginning. We publish on the first of every other month, and hope you’ll come along for the ride.
Philip Tinari
Beijing, January 25, 2010

